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Wednesday 21 January 2015

The market is driven by a very minor and working age group at present. It’s called the millennial of the Gen Y. Millennials, are the folks born between 1980 and 1999, have a crazy amount of technology filled inside them. This can be used and abused by the recruiting company and hence the cream of this crowd is always searched before recruiting. A company that retains millennials will always secure top talent in the market and be a strong competitor. Hence recruitment process needs to go a radical change to recruit and retain such people. Hence there are new techniques being adopted for hiring people off their chairs, here are some insights:

  • Abuse social media

Go where the talent is and that would be the social media. The social media is filled with profiles that are waiting to be hired. Many HR believes that you have to be there, be social and engaging. Using employee referrals programs on social media helps boost the reach within masses.

  • Show them growth

Applicant tracking system in India helps to identify and track the best profile in the industry. Show them a growth path and help their ever question asking mind to all the questions and they will always prefer you over others due to compatibility quotient.

  • Keep your profile updated

Update your profiles since the profile shortlisted by employee engagement process tend to visit you frequently before investing their trust in you. Hence provide them the updated information about you so that they have no problem on expectation to be set from you.
  • Sell your company to them

Repeatedly keep selling them your product to keep the idea fresh in their mind.
  • Respect all, even the last ones

Always treat each profile with utmost respect because even the ones did not make it are humans and also can have a strong hold on the media network.
  • Brand your company

Live the brand of your company so that the millennials follow you and do the same.
  • Give a glimpse

Give them a teaser of the working culture in your institution so that they are attracted and this gets discussed in circles and reach places without your inputs.
  • Keep offices “COOL”

Millennials enjoy being cool so show them all the cool you can be.

Millennials are not different than the rest of the public but they just reason in a different manner and prioritize things differently. Hence their demands are unique and new. Standing upto them is difficult but not impossible, keep this in mind and it will be win-win for both.

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